![]() ![]() ![]() And hence, the traditional art of wet shaving - the use of shaving creams, brushes, and initial wrapping of the face, was born. But it was the Egyptians, forced to shave under the orders of Alexander the Great, who put into practice the use of oils as shaving cream. The Romans were known to apply pumice stones and oils to their skin after a shave, while treating any nicks with ointment. This approach slowly advanced, and men began using makeshift razors from flakes of obsidian or shells. ![]() This newfound desire for innovation targeted the daily routines of many Americans - including the way that men groomed.Īs far back as 100,000 years ago, based on cave painting depictions, it is believed that men would pull out their facial hair using seashells as rudimentary tweezers. Seeking relief from the horrors of the Great War, people began searching for ways to make their lives easier and more enjoyable. Prohibition ironically ignited an insatiable demand for alcohol, and innovations in all aspects of life were on the rise. Men and women were suddenly clumped together in raucous and loose social gatherings. Behind almost every great success story lies an inspiring tale of struggle, ambition and ingenuity - and in the case of the Burma-Shave Company, it also included an ingenious advertising and marketing concept that defined the Burma-Shave cream as one of the most popular brushless shaving creams in the United States. ![]()
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